• Our main goal is to provide a high quality service throughout the whole supply chain. The main precondition for success is our advanced and modern supply structure with logistics solutions adjusted to the specific needs of our customers.
• The supply model is related to the application of high-end standards for the determination of transport routes and warehouse management.
• Our strictly structured processes and procedures are followed according to specific key indicators KPI (Key Performance Indicators)

The development and implementation of modern marketing strategies and activities are at the core of our company's work. Effective policies and campaigns are being implemented, while innovative approaches to communicating with participants in today's dynamic market are also sought. In general our activities are based on:

• Detailed market analyses based on reporting statistics that assess the potential of the market and specific planning process that successfully develop the brands we represent.
• Managing and applying marketing processes - developing and implementing ATL consumer campaigns (TV, radio, press, vehicle advertising, outdoor advertising) and BTL (activities, positioning at cash and pallet zones, tastings, cross-category promotions, etc.).
• Assortment management (product information, price level control, orders optimization, forecast sales, compliance with merchandising standards, assortment analysis and product classification).
• Detailed regular planning and progress reporting.
• Strategic planning taking into account the competitive market situation.

The company has a modern warehouse, providing the right conditions for storing goods and equipped with sophisticated technology equipment. If necessary, we provide repackaging, labeling, packing of promotional kits and more. We manage warehouse and relevant activities, applying the highest quality control standards.

Our service capabilities include:

• forecasting and monitoring
• sales control conformable to the shelf life of the products
• managing rotation of products
• stock management control
• traceability of products according to batch numbers
• computerized warehouse management system
• a professional warehouse staff
• a wide car fleet of branded and equipped vehicles
• quality control systems

We work with pre-sales system using our own direct delivery system to our customers. We have contractual relationships with all key accounts, incl. the petrol channel, reaching all the market destinations in Bulgaria

The key features are:

• Distribution with own logistics delivery structure - a major competitive advantage.
• Guarantee of stocks, incl. immediate processing of the ordering process, 24-hour delivery, after-sales service.
• Market experience as a basis for planning of short and long-term goals.
• Tracking the accomplishment of the current goals.
• Проследяване на текущото изпълнение на целите.
• Providing equal trading conditions to our customers to maintain correct price levels, action activities and consumer campaigns

In order to optimize and achieve greater efficiency in our work with our key accounts, they are served by a specialized unit within our company. The main features of this unit are:

• Highly-qualified key account managers
• Develop and manage KA negotiations at different levels
• Effective commercial, marketing and merchandising cooperation
• Electronic Data Interchange (EDI)
• Established long-term relationship
• Expansion of the assortment

In accordance with our top priorities, we provide the best brand positioning in our portfolio. Parameters that are strictly followed are visualization and standards for arranging on the shelf. By applying specific point-of-sale management methods, our merchandising team ensures:

• Optimal positioning on the shelf by planogram
• Ensuring maximum visualization and observing merchandising standards
• Product Positioning (Shelf Control, Cash Zone Exposures, and Secondary Point of Sale).
• Price structure control
• Implementing special methods for exposure, organization of promotional activities
• Control over the order process
• Tracking results and market feedback for innovations application

A separate and independent structure in the company is serving independent traders/ retailers. Considering the specificity of the activity, the company regulates the processes in this structure on the basis of specific requirements and characteristics, such as:

• The team is dedicated to the brands and experienced in selling FMCG
• The team has high sense of responsibility, motivation, ambitious - leading success factors
• The team works intensively in a scheme of fixed monthly TARGETS under the control of supervisors
• The team has the needed negotiating and selling skills - quoting, convincing, selling, handling proper cash exposition, applying campaigns on a retail level, POSM, etc.
• The team follows the procedures developed for efficiency and automation of the procurement process, incl. and quality control of the service
• The team constantly evaluates priorities, system, organization and motivation on their work.
• The team is managed by professional supervisors who respect the company's standards, processes and goals, and who also control routine activities across regions.
• The team follows a set of short-term and long-term parameters and goals.
• The team ensures that business contacts are maintained and that business cooperation is managed with the company's customers.
• The team negotiates mutually beneficial conditions, product offers, introducing new products to the market.
• The team plans and negotiates specific business conditions and monitors the conduct of marketing campaigns.
• The team analyzes campaign results and maintains customer feedback.
• The team uses market analyzes for competition (positioning towards statistics) for adaptability and flexibility in negotiating with the company's customers.
• The team applies merchandising standards to increase sales.

The company has developed and successfully implemented modern data processing systems, corresponding to the management needs for reporting and efficiency. Key features are:

• High-tech server, Portable Mobile Visor Systems with 3G or 4G connection in vehicles.
• Real time data traffic management through the usage of a modern ERP system.
• Immediate processing of order documents, invoices and credit control performed by the company's administrative staff in the offices.
• Harmonized logistic, analytical and financial systems.

In the conditions of the competitive market environment Powermark Ltd. constantly improves its competitiveness with the application of modern methods, incl. managing the cost of activities.

As a result, we offer a Win-Win partnership to our contractors, based on:

• Deep knowledge of marketing and distribution solutions.
• Professional marketing and product team.
• Customer focused sales team for successful results.
• Dynamic team of Key Account Management with long-lasting partnership relationships.
• Effective administrative process.